In today’s internet marketing world content curation is becoming an influential component when it comes to building online communities and followers. The content curation technique is all about adding to the information already available. It is therefore more than just a simple share or duplicate of the information already present elsewhere online.

How the content curation technique actually works is when for example a share becomes a form of content by the addition of comments, links, photos and further writing. This therefore expands on the information made available for the browser and it help increase search engine optimisation and page rankings within the internet search pages.

Then there is the more robust form of content curation, which is where you might reference someone else’s blog and add something of your own to it i.e. opinion or thoughts. This technique is better known as filtering information in a way that the best part of the information is passed on to your internet community or fans and followers. Such techniques are also known to be a building influence and this can help improve on and develop your online position as a thought leader. The most influential leaders are those who know how to filter the most effectively.

One way to become an influential leader is to write your own content that is targeted at your community. By writing at a specific target you can build on your leadership and your followers. You can then curate your own content on a regular basis by re posting a specific post and boosting the topic in question by adding additional comments etc. This allows you to control where the focus goes on your web page and encourages other to want to share and exchange links.